RARE by Lidl - An exclusive pop-up restaurant experience in the heart of Dublin where guests dined in complete darkness.
Showing Results for "lidl"
Every September, the National Ploughing Championships takes place in Ireland. The event attracts more than 1,700 exhibitors and up to 291,500 visitors. Brands and retailers from a spectrum of industries come to showcase their products and services for the three-day event which also happens to be the largest outdoor event in the country.
At Catapult, we specialise in brand experiences, experiential marketing, and exhibition stand build. Over the years, we have worked with many brands who attend the National Ploughing Championships, ultimately making a name for ourselves as a top creative events agency in Ireland.
Lidl wanted to hold a corporate event to communicate their new strategy, communications, and brand values to all their employees. The global grocery giant had embarked on a mission to change its service culture, reflecting their new motto: “We are Lidl.”
They needed to get 5,000 employees to the event over five days (so as not to affect general trade) from all parts of Ireland. While they had a new company brand strategy locked down, its execution, launch location, and content were unsolved at pitch stage.
As part of their business growth strategy, the grocery giant Lidl challenged our team to broaden their appeal beyond a core customer base of price-sensitive shoppers and garner the interest of younger, more affluent people.