The launch of the 3Plus Lounge and major sponsorship deal at Dublin’s Three Arena
Three Ireland announced their latest sponsorship deal with The Three Arena with the 3Plus Lounge and 3Plus pop-up lounge on South William Street
CREATE // THE BRIEF
Creating impact through experience was important for Three. The launch, which was hosted by Blathnaid Treacy and Stephen Byrne, was streamed from the Three Arena to a 3Plus pop-up lounge on South William Street as well as 3Stores in Galway and Limerick.
We specialise in creative executions which really engage people and encourage them to get involved with the brand. So we were brought on board to produce the launch, each activation and the live stream element of the event. Live streaming All Tvvins from the Three Arena to the pop up on South William Street was great fun – a connected music experience. The fans loved it.
EXPERIENCE //
The 3Plus Lounge is part of a deal that will see Three invest €55 million in sponsorship and activation into the Three Arena over the next 10 years.
The new exclusive 3Plus Lounge was officially launched through a ‘connected’ music experience, featuring performances from leading Irish bands All Tvvins and Le Boom, which was streamed live from 3Arena to a 3Plus pop-up lounge located on South William Street, as well as 3Stores in Galway and Limerick. All were produced by Catapult.
IMPACT //
The pop-up lounge on South William Street was open for three days allowing customers and members of the public to get a taste of the 3Plus Lounge experience. There was free coffee, ticket giveaways and a number of intimate gigs from some of Ireland’s best up and coming acts such as Le Boom, Chasing Abbey and Soulé.
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