ACT+ACRE at The Grammys

Fashion & Beauty | Brand Activation |

Launched in 2018, Act+Acre is an exclusive hair care brand invited to participate in the Grammy’s Gifting Suite in February 2019.

Create // The Brief

In an extremely tight timeline, design a unique showcase to match the exciting opportunity of the high-profile invitation, bringing the client’s vision to life while staying budget efficient.

Experience //

Our client’s creative vision was realised through every facet of the project, with an impromptu budget and a two week timeline
from concept to completion, our team far exceeded expectations in both logistics and flexibility.

The showcase presented the product to high-profile guests in a sophisticated but engaging way, ensuring the brand competed effortlessly amongst big global hitters such as Levi’s and Vans.

The charismatic client team welcomed guests and added to the relaxed atmosphere of the Gifting Suite – bolstered by the simple, yet effective product displays to create a perfect environment to showcase this new brand to famous clientele & Press.

IMPACT //

Act+Acre have gone from strength to strength since their activation at the Grammys Gifting
Suite, growing its name that has already been featured in Vogue, Marie Claire + Elle to name but a few.

PRESS //
https://www.vogue.com/article/act-acre-hair-care-scalp-treatment-helen-reavey-backstage-hairstylist

Project Credits
  • Event date: 08/02/2019
  • Location: The Row, Los Angeles
  • Client: Act+Acre
Catapult Team
  • Production Manager : Peter Lynch
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