Launching Opel Astra

Automotive | Launch |

Delivering an out of this world launch

The new Opel Astra launch at The CHQ Building Dublin featured Le Galaxie, 6 New Opel Astras and an Oculus Rift demo.

Create // Event planning, creation, and management

Our job was to create an experience with the theme of “Out of This World” to launch the New Opel Astra in Dublin. The launch needed to feature 6 new Opel Astras, live music and host well-known celebrities and invited guests.

Experience // A Cosmic Reveal

The theme was “Out of This World.” Irish electro-pop sensation LeGalaxie provided the cosmic beats of the night, teaming up with iRadio DJ Steve Cooper on a voyage of Astra-nomical entertainment.

Partygoers sipped on intergalactic-themed cocktails and prossecco and tucked into mini burgers and macaroons. But the real star of the show was the all-new Opel Astra, which was showcased on a revolving stage with an explosive reveal.

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Project Credits
  • Event date: 05/04/2017
  • Location: Dublin
  • Client: Opel & O'Leary PR
Catapult Team
  • Production Manager : Cat Egan
  • Creative Producer : Steve O Sullivan
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