Roe & Co Tram 21 bar served up cocktails to attendees at the Taste Of Dublin. The bespoke brand activation at Tram 21 was custom designed and built by Catapult.
CREATE // THE BRIEF
Roe & Co is a new premium blended Irish whiskey – it has a depth of flavour – it is rich and smooth. They wanted to design and build a bespoke brand activation that they could use to tour the country with. The wanted a bespoke piece to fit their brand, something smooth, stylish and something that represented their brand. Modelled after the city tram system that operated from 1872 to 1940, which existed at the same time as the original Roe & Co Distillery on Thomas Street, the bar aimed to capture the charm of old Dublin – Catapult designed and built the tram and managed the production and logistics involved in getting in on site at The Taste of Dublin.
EXPERIENCE //
We work across every aspect of this creating an immersive brand experience for Roe & Co. Attendees were invited to sample Roe & Co cocktails, dance to under the canopy and enjoy the glitzy, glamorous backdrop. The indoor bar area provided the perfect place to enjoy the product sampling, mingle with friends and the rooftop gave attendees a view of the whole festival.
IMPACT //
The Roe & Co Tram 21 won the Best Dressed at the Taste of Dublin.
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