SaaStock – Conference production with a festival feel since 2016

Technology | Conference |

With its first event taking place in Dublin in 2016, SaaStock is a gathering for the global SaaS Community. The international conference is targeted towards a niche part of the tech world–the Software-as-a-Service industry–which puts tech in the cloud and allows customers to be self-sufficient. The entire event consists of a two-day conference and a one-day accelerator filled with many satellite events with a focus on the business of building and scaling B2B Software-as-a-Service companies. It’s pretty much a tech-lovers dream!

SaaStock gathers 1500 founders, executives, and investors together for three days of learning, networking, and bonding. SaaStock 2019 was the most significant SaaS conference in Europe, bringing 200+ speakers from some of the most successful SaaS companies on the planet to share the lessons they have learned and offer advice to attendees from 40 countries.

Create // The Brief

SaaStock approached Catapult in 2016 as they needed a creative events agency who could design an event that felt like a festival while accomplishing all that a conference provides. We’re honoured to say that we were a natural choice for the SasStock founder, Alex Thurman.
The target audience was Europe’s leading tech investors, startups and experts in the area of SaaS.

Experience // Fun And Fab

In collaboration with the SaaStock team, we worked to design the new tech event and ensured that it was one to remember. We created a brand, formulated a look and feel for the overall event, designed the expo stands, conference stages, networking areas, and developed signage all with the talented team at SaaS.

Everything about this event was custom – from the giant ‘SaaStock’ entrance piece created by a local artist to the fully wrapped registration area to the bespoke exhibition stands, all elements tied together in both style and material.

We managed every aspect of the project from concept to completion. This included staging, lighting, AV, power, facilities, toilets, services, security, registration, permitting, F&B, furniture, rigging, printing, décor, access, signage, content management, health & safety, coat-check, branding, and catering.

IMPACT // Lasting Partnerships

Within 5 hours of opening the event in 2016, the founder had secured significant sponsorship for the 2017 event. Tickets are currently on sale for the 2020 events. The level of partners has increased significantly, with high-profile brands signing up in droves.

SaaStock has become the most important gathering of Global SaaS Companies (Founders, Executives, & Investors) in Europe, enabling the community to learn from the SaaS trail-blazers and from one another.

Need to hire a creative events agency to manage your conference? Get in touch.

Project Credits
  • Event date: 18/07/2019
  • Location: Dublin
  • Client: SaaStock
Catapult Team
  • Production Manager : Fran Hogan
  • Creative Director: Bobby Comerford
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