Sailor Jerry’s Open House in Glasgow
The Sailor Jerry Open House was an all-in month-long pop-up brand activation event in Glasgow.
CREATE // BRAND ACTIVATION
Sailor Jerry wanted to produce a month-long pop up that connected with its audience in Glasgow. Set in an old warehouse on Houldsworth Street in Finnieston, this co-created space is inspired by the legendary tattoo artist Norman ‘Sailor Jerry’ Collins and will be open to local Glaswegian creatives and students alike.
Catapult worked with the team at William Grant to produce the event and dress the venue in Glasgow. We also worked on the launch night for the month long activation. Shout out to the bands from the House Warming party Spinning Coin and Honeyblood!
Sarah Byrne, Catapult’s Senior Creative Producer, has worked extensively with the William Grant team across a number of events with Sailor Jerry, Hendricks and Tullamore Dew.
There was something for everyone at Jerry’s place with a month-long calendar of kickass events; people got up close and intimate with Frank Carter at his acoustic gig, competed to have their work displayed on the walls and enjoy some of the finest cocktails in town.
Need to hire a creative event production agency to activate your brand? Get in touch.
- Event date: 15/02/2018
- Location: Glasgow
- Client: William Grant & Sons
- Creative Producer : Sarah Byrne