Sailor Jerry’s Open House in Glasgow

Liquor | Brand Activation |

Sailor Jerry’s Open House in Glasgow 

The Sailor Jerry Open House was an all-in month-long pop-up brand activation event in Glasgow.  

CREATE // BRAND ACTIVATION

Sailor Jerry wanted to produce a month-long pop up that connected with its audience in Glasgow. Set in an old warehouse on Houldsworth Street in Finnieston, this co-created space is inspired by the legendary tattoo artist Norman ‘Sailor Jerry’ Collins and will be open to local Glaswegian creatives and students alike.

EXPERIENCE  

Catapult worked with the team at William Grant to produce the event and dress the venue in Glasgow.  We also worked on the launch night for the month long activation. Shout out to the bands from the House Warming party Spinning Coin and Honeyblood  

Sarah Byrne, Catapult’s Senior Creative Producer, has worked extensively with the William Grant team across a number of events with Sailor JerryHendricks and Tullamore Dew 

IMPACT

There was something for everyone at Jerry’s place with a month-long calendar of kickass events; people got up close and intimate with Frank Carter at his acoustic gig, competed to have their work displayed on the walls and enjoy some of the finest cocktails in town. 

Need to hire a creative event production agency to activate your brand? Get in touch.

Project Credits
  • Event date: 15/02/2018
  • Location: Glasgow
  • Client: William Grant & Sons
Catapult Team
  • Creative Producer : Sarah Byrne
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