CREATE // THE BRIEF
The Paddy Power Museum of Mischief opened for one week to celebrate their 30th Birthday. A jaunt through their back-catalogue the museum was a showcase for all of their best and most successful marketing campaigns over the years. Paddy Power aimed to create an interactive experience and worked with us to deliver the activation.
EXPERIENCE //
Paddy Power wanted to make sure that the activation relived some of their campaigns, but without tooting their own horn or losing their humorous side.
The Museum opened on Dublin’s St. Stephen’s Green over 6 days. It was open to the public during the day and each evening Eamon Dunphy went head-to-head with leading sports personalities – Robbie Keane, Ruby Walsh, Graeme Souness, Mick McCarthy, and GAA legend Tomás Ó Sé, for an audience of invited guests and media.
The exhibition itself featured an Amazon-themed petting zoo, a Ruby Rejuvenator, the Lucky Pants lab, The Wandering Woods golf simulator, a penalty shoot out competition based on Paddy’s Rainbow Russians campaign and the Paddy Power Department of Complaints, housing the brand’s most controversial and complained-about adverts and stunts of all time.
